Branding in five and a half steps : with over 900 illustrations
Michael Johnson
| Year of publication: |
2016
|
|---|---|
| Authors: | Johnson, Michael |
| Publisher: |
London : Thames & Hudson |
| Subject: | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 320 Seiten über 900 Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 978-0-500-51896-0 ; 0-500-51896-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663695