Branding in the public sector : a systematic literature review and directions for future research
Year of publication: |
2019
|
---|---|
Authors: | Leijerholt, Ulrika ; Biedenbach, Galina ; Hultén, Peter |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 2, p. 126-140
|
Subject: | Literature review | Corporate branding | Public organization | Public sector | Stakeholders | Öffentlicher Sektor | Bibliometrie | Bibliometrics | Markenführung | Brand management | Stakeholder | Markenarchitektur | Brand architecture |
-
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco, (2023)
-
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush, (2020)
-
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna, (2017)
- More ...
-
Leijerholt, Ulrika, (2022)
-
B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina, (2019)
-
Biedenbach, Galina, (2022)
- More ...