Branding in the time of virtual reality : are virtual store brand perceptions real?

Gabriele Pizzi, Virginia Vannucci, Gaetano Aiello

Year of publication:	2020
Authors:	Pizzi, Gabriele ; Vannucci, Virginia ; Aiello, Gaetano
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 502-510
Subject:	Inattentional blindness \| Patronage intention \| Presence \| Retailing \| Shopping experience \| Virtual reality \| Virtuelle Realität \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Markenführung \| Brand management \| Handelsmarke \| Store brand \| Online-Handel \| Online retailing \| Markenartikel \| Brand \| Ladengestaltung \| Store design

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