Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
Ash De Walt; Khalid Ballouli; Michael Hutchinson
| Year of publication: |
2012
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|---|---|
| Authors: | De Walt, Ash ; Ballouli, Khalid ; Hutchinson, Michael |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 4.2012, 1, p. 58-64
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| Subject: | Sportler | Athletes | Markenführung | Brand management | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Unternehmensberatung | Consultancy services | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491685