Brands and brand management
Other Persons: | Elliott, Richard (contributor) |
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Publisher: |
London : Routledge |
Subject: | Markenartikel | Produktmanagement | Markenpolitik | Aufsatzsammlung |
Published items: |
4 hits in USB Köln Online Catalogue BWL
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(2010)
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich, (1997)
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Kochan, Nick, (1996)
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The nature of trust in brands: a psychosocial model
Elliott, Richard, (2007)
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The evolution of the empowered consumer
Davies, Andrea, (2006)
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard, (2009)
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