Brands, buzz and business - Want to make your ad campaign effective? Don't think GRPs, think MIRP! Add buzz to the mix, and get real results.
| Year of publication: |
2004
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|---|---|
| Authors: | Hughes, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 1, p. 15-17
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