Brands in texts: Attitudinal effects of brand placements in narrative fiction
| Year of publication: |
2012
|
|---|---|
| Authors: | Olsen, Lars Erling ; Lanseng, Even Johan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 8 (27.6.), p. 702-712
|