Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Franz-Rudolf Esch; Thorsten Möll; Bernd Schmitt; Christian E. Elger; Carolin Neuhaus ...
| Year of publication: |
2012
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|---|---|
| Authors: | Esch, Franz-Rudolf ; Möll, Thorsten ; Schmitt, Bernd ; Elger, Christian Erich ; Neuhaus, Carolin |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 75-85
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| Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Markenimage | Brand image | Produktinformation | Product information | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548899