Brands : the new co-stars in Bollywood
Year of publication: |
2014
|
---|---|
Authors: | Kumar, Anvita |
Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 41-44
|
Subject: | Indien | India | Markenführung | Brand management | Markenimage | Brand image |
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