Bridging the gap between ACA and CBC : the relevance of task and context effects for choice simulators
by Christine Ebling and Daniel Klapper
| Year of publication: |
2008
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| Authors: | Ebling, Christine ; Klapper, Daniel |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 4.2008, 2, p. 88-100
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009060424