Bridging the gap between country and destination image : assessing common facets and their predictive validity
Katharina Petra Zeugner-Roth; Vesna Žabkar
| Year of publication: |
2015
|
|---|---|
| Authors: | Zeugner-Roth, Katharina Petra ; Žabkar, Vesna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1844-1853
|
| Subject: | Place brand | Destination image | Media monitoring | Text mining | Content analysis | Correspondence analysis | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Standortmarketing | Place marketing | Tourismusregion | Tourism destination |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384139