Bridging the gap between country and destination image : assessing common facets and their predictive validity
Year of publication: |
2015
|
---|---|
Authors: | Zeugner-Roth, Katharina Petra ; Žabkar, Vesna |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1844-1853
|
Subject: | Place brand | Destination image | Media monitoring | Text mining | Content analysis | Correspondence analysis | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Bibliometrie | Bibliometrics |
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