Bridging the gap : the mediating effect of cloud-based ERP adoption intention on entrepreneurial orientation and marketing performance in South Indian SMEs
R. Manigandan, J. Naga Venkata Raghuram
| Year of publication: |
2024
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|---|---|
| Authors: | Manigandan, R. ; Raghuram, J. Naga Venkata |
| Published in: |
International journal of management & enterprise development : IJMED. - Genève : Inderscience Enterprises, ISSN 1741-8127, ZDB-ID 2204988-5. - Vol. 23.2024, 1, p. 26-50
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| Subject: | cloud-based ERP adoption intention | entrepreneurial orientation | marketing performance | SEM | South Indian SMEs | structural equation modelling | ERP-System | ERP system | KMU | SME | Strukturgleichungsmodell | Structural equation model | Indien | India | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMED.2024.138428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066925