Budget allocation as a measure of potential demand
Gregory W. Cermak
Year of publication: |
1996
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Authors: | Cermak, Gregory W. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 17.1996, 5, p. 591-613
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Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory |
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