Build a Standard from the Inside Out - To successfully walk the talk, you need to create an environment in which each employee enthusiastically 'lives the brand' in his or her daily interactions with both customers and each other.
| Year of publication: |
2005
|
|---|---|
| Authors: | Jacobs, Rick |
| Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 37.2005, 10, p. 40
|