Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Sheri Gilchrist
| Year of publication: |
2016
|
|---|---|
| Authors: | Gilchrist, Sheri |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 3, p. 240-248
|
| Subject: | data | customer centricity | FinTech | Big Data | analytics | attribution | marketing | CRM | Beziehungsmarketing | Relationship marketing | Big data | Wettbewerbsvorteil | Competitive advantage | Data Mining | Data mining | Finanztechnologie | Financial technology | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639231