BUILD-UP OF UNDERSTANDING OF TECHNOLOGICAL CONVERGENCE: EVIDENCE FROM PRINTED INTELLIGENCE INDUSTRY

The purpose of the paper is to analyze the dynamics between traditional and emerging new industries in converging industry environments. The paper identifies different convergence types and utilizes the framework to analyze the evolution of printed intelligence and RFID markets. The primary source of information is based on the main RFID industry players, patents, and 12 semistructured interviews conducted by the research group. The results reveal that the emerging industry is in the early stages of evolution where market dynamics are driven by complementary technological convergence and the previously distinct technological trajectories of industries have started to overlap. In parallel with convergence, a restructuring of industries is taking place in the near future.