Building a breakthrough non-profit brand
Year of publication: |
2015
|
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Authors: | Daw, Jocelyne |
Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 207-230
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Markenführung | Brand management |
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