Building a commercialization capability : a dynamic capability view
Year of publication: |
2024
|
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Authors: | Munoz-Penas, Juan ; Clarke, Ann Højbjerg ; Rostgaard Evald, Majbritt |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 344-355
|
Subject: | Organizational processes | Commercialization capability | Dynamic capability | Innovation processes | Processual nature of commercialization | Dynamische Kompetenzen | Dynamic capabilities | Kommerzialisierung | Commercialization | Innovationsmanagement | Innovation management | Innovation | Lernende Organisation | Learning organization | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
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