Building a customer base in the electronic marketplace: an empirical exploration of the e-tailing industry
| Year of publication: |
2006
|
|---|---|
| Authors: | Jiang, Pingjun ; Talaga, James |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 6-7, p. 429-438
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