Building a Metrics-Enabled Marketing Curriculum: The Cornerstone Course
| Year of publication: |
2012
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|---|---|
| Authors: | Pilling, Bruce K. ; Rigdon, Edward E. ; Brightman, Harvey J. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 34.2012, 2, p. 179-194
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