Building a winning sales force in B2B markets : a managerial perspective
Year of publication: |
2012
|
---|---|
Authors: | Zoltners, Andris A. ; Sinha, Prabhakant ; Lorimer, Sally E. |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 521-538
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Verkauf | Selling |
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