Building acquaintance brands via Snapchat for the college student market
Hemant C. Sashittal, Michael DeMar, Avan R. Jassawalla
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Sashittal, Hemant Chaitanya ; DeMar, Michael ; Jassawalla, Avan R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 193-204
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| Subject: | Snapchat | Acquaintance brands | College student market | Social media apps | Branding | Markenführung | Brand management | Social Web | Social web | Studierende | Students | Hochschule | Higher education institution | Online-Marketing | Internet marketing | Markenartikel | Brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2015.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011451889