Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Leena Aarikka-Stenroos, Lise Aaboen, Bernard Cova, Aron Rolfsen
| Year of publication: |
January 2018
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|---|---|
| Authors: | Aarikka-Stenroos, Leena ; Aaboen, Lise ; Cova, Bernard ; Rolfsen, Aron |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 68.2018, p. 74-85
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| Subject: | Contact | Initiation | Relationship development | Project marketing | International business | Shipping | Projektmanagement | Project management | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Südkorea | South Korea | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Schifffahrt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.09.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822117