Building better business practices at InterContinental : Using music to improve core brand positioning

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In January 2007 at EMI's Abbey Road Studios in North London, the spiritual home of the Beatles experience and a shrine for many a music lover's pilgrimage, the global brand team of InterContinental Hotels & Resorts (InterContinental) was challenged to create their own musical version of their brand's profile. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – Provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.