Building brand credibility : the role of involvement, identification, reputation and attachment
Sebastian Molinillo, Arnold Japutra, Yuksel Ekinci
| Year of publication: |
2022
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|---|---|
| Authors: | Molinillo, Sebastian ; Japutra, Arnold ; Ekinci, Yuksel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
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| Subject: | Destination brand attachment | Destination brand credibility | Destination brand identification | Destination brand reputation | Enduring culture involvement | Markenführung | Brand management | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Reputation | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209567