Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Esmeralda Crespo-Almendros; Salvador Del Barrio-Garcia
| Year of publication: |
2013
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|---|---|
| Authors: | Crespo-Almendros, Esmeralda ; Barrio-García, Salvador del |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 87-102
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| Subject: | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773049