Building competitive advantage through e-CRM analytics and data integration
Hamid R. Nemati; Christopher D. Barko; Ashfaaq Moosa
| Year of publication: |
2004
|
|---|---|
| Authors: | Nemati, Hamid R. ; Barko, Christopher D. ; Moosa, Ashfaaq |
| Published in: |
The social and cognitive impacts of e-commerce on modern organizations. - Hershey, Pa. [u.a.] : Idea Publ., ISBN 1-59140-249-2. - 2004, p. 209-226
|
| Subject: | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002107973