Building customer loyalty in retailing: not all levers are created equal
| Year of publication: |
2011
|
|---|---|
| Authors: | Bellini, Silvia ; Cardinali, Maria Grazia ; Ziliani, Cristina |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 5 (1.12.), p. 461-482
|