Building data mining applications for CRM
Alex Berson ; Stephen Smith ; Kurt Thearling
| Year of publication: |
2000
|
|---|---|
| Authors: | Berson, Alex ; Smith, Stephen ; Thearling, Kurt |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Data Mining | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 510 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-134444-6 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004557938