Building franchisee trust in their franchisor : insights from the franchise sector
Year of publication: |
2016
|
---|---|
Authors: | Grace, Anthony Richard ; Frazer, Lorelle ; Weaven, Scott K. ; Dant, Rajiv P. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 1, p. 65-83
|
Subject: | Interviews | Relationship | Franchising | Trustworthiness | Trust | Agency | Vertrauen | Confidence | Prinzipal-Agent-Theorie | Agency theory |
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