Building holistic brands : an wxploratory study of Halal cosmetics
Isabelle Aoun; Laurent Tournois
| Year of publication: |
2015
|
|---|---|
| Authors: | Aoun, Isabelle ; Tournois, Laurent |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 6.2015, 1, p. 109-132
|
| Subject: | Branding | Islam | Halal | Cosmetics | Faith-based consumer markets | Holistic branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kosmetik | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand | Islamisch | Islamic | Islamisches Wirtschaftssystem | Islamic economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504569