Building holistic brands : an wxploratory study of Halal cosmetics
Year of publication: |
2015
|
---|---|
Authors: | Aoun, Isabelle ; Tournois, Laurent |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 6.2015, 1, p. 109-132
|
Subject: | Branding | Islam | Halal | Cosmetics | Faith-based consumer markets | Holistic branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kosmetik | Markenimage | Brand image | Islamisch | Islamic | Markenartikel | Brand | Holismus | Holistic approach |
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