Building implementable marketing models
Philippe A. Naert and Peter S. H. Leeflang
| Year of publication: |
1978
|
|---|---|
| Authors: | Naert, Philippe A. ; Leeflang, Pieter S. H. |
| Publisher: |
Leiden [u.a.] : Nijhoff |
| Subject: | Marketingmodell |
| Extent: | XII, 406 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004654613