Building implementable marketing models
Philippe A. Naert and Peter S. H. Leeflang
| Year of publication: |
1978
|
|---|---|
| Authors: | Naert, Philippe A. ; Leeflang, Peter |
| Publisher: |
Leiden [u.a.] : Nijhoff |
| Subject: | Absatz | Absatztheorie | Theorie | Theory | Marketingmanagement | Marketing management | Marketing | Marketingmodell |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 406 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 375-394 |
| ISBN: | 90-207-0436-2 ; 90-207-674-8 ; 0-90-207-674-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049977