Building intangible resources : the stickiness of reputation
Siah Hwee Ang; Ana-Maria Wight
| Year of publication: |
2009
|
|---|---|
| Authors: | Ang, Siah Hwee ; Wight, Ana-Maria |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 1, p. 21-32
|
| Subject: | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Reputation | Immaterielle Werte | Intangible assets | Wettbewerbsvorteil | Competitive advantage | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849782