Building investor trust in the P2P lending platform with a focus on Chinese P2P lending platforms
Year of publication: |
June 2018
|
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Authors: | Yan, Yuwei ; Lv, Zhihan ; Hu, Bin |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 2, p. 203-224
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Subject: | Peer-to-peer lending platform | Investor trust | Elaboration likelihood model | Vertrauen | Confidence | Kreditgeschäft | Bank lending | Digitale Plattform | Digital platform | China | Share Economy | Sharing economy |
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