Building member attachment in online communities : applying theories of group identity and interpersonal bonds
Yuqing Ren; F. Maxwell Harper, Sara Drenner, Loren Terveen; Sara Kiesler ...
| Year of publication: |
2012
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|---|---|
| Authors: | Ren, Yuqing ; Harper, F. Maxwell ; Drenner, Sara ; Terveen, Loren ; Kiesler, Sara |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 36.2012, 3, p. 841-864
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| Subject: | Social Web | Social web | Kollektives Handeln | Collective action | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615253