Building models for marketing decisions
by Peter S. H. Leeflang ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Leeflang, Peter (contributor) |
| Publisher: |
Boston [u.a.] : Kluwer Academic Publishers |
| Subject: | Theorie | Theory | Marketing | Marketingmanagement | Marketing management | Wirtschaftsmodell | Economic model | Entscheidung | Decision | Entscheidungstheorie | Modellierung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] |
