Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Year of publication: |
2021
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Authors: | Yu, Jiang ; Chen, Feng ; Guan, Kaixuan ; Zhang, Yue |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 245-257
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Subject: | China's digital infrastructure | Green new product development (green NPD) | National culture | Trust-building | China | Produktentwicklung | New product development | Vertrauen | Confidence | Innovation | Nachhaltige Entwicklung | Sustainable development | Nationalkultur |
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