Building personalised relationships with customers via emails
| Year of publication: |
2009
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|---|---|
| Authors: | Huang, Jen-Hung ; Shyu, Stacy Huey-Pyng |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 20.2009, 5-6, p. 585-602
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