Building resilience to negative information and increasing purchase intentions in a digital environment
Pedro Torres, Mário Augusto
| Year of publication: |
2019
|
|---|---|
| Authors: | Torres, Pedro M. ; Augusto, Mário Gomes |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 528-535
|
| Subject: | Online brand experience | Brand personality | Brand attitude | Electronic word-of-mouth | Resilience to negative information | Purchase intentions | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Markenartikel | Brand | Online-Handel | Online retailing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103462