Building routes to customers : proven strategies for profitable growth
Peter Raulerson; Jean C. Malraison; Antoine Leboyer
| Year of publication: |
2009
|
|---|---|
| Authors: | Raulerson, Peter ; Malraison, Jean-Claude ; Leboyer, Antoine |
| Other Persons: | Malraison, Jean C. (contributor) |
| Publisher: |
New York, NY : Springer |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Produktlebenszyklus | Product life cycle | Performance-Management | Performance management | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 196 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-387-79950-8 ; 978-0-387-79950-6 ; 978-0-387-79951-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679357