Building strong brands and engaging customers with sound
Minna-Maarit Jaskari
| Year of publication: |
[2024]
|
|---|---|
| Other Persons: | Jaskari, Minna-Maarit (ed.) |
| Publisher: |
Hershey, PA : IGI Global |
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Werbemusik | Advertising music | Digitale Musik | Digital music |
| Description of contents: |
"Sound research is fragmented into many disciplines and this book impacts the research community by offering a more holistic perspective to wide variety of sounds in branding"--
Table of Contents [gbv.de]
|
| Extent: | xvi, 267 pages Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 979-8-3693-0778-6 ; 979-8-3693-0779-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014464984