Building the content of CSR in the food chain with a stakeholder dialogue

The paper is concerned with the content of corporate social responsibility (CSR) in the food supply chains. The objective is to build the content of CSR in the food chain with a stakeholder dialogue. The research project takes an action oriented approach and is based on case studies. The project draws on three different case food products and their supply chains: rye bread, broiler chicken products and margarine. The content of CSR is constructed in interaction between researchers, consumers, companies and their interest groups. The research project combines the compilation and analysis of extensive information sources, constructive technology assessment and stakeholder workshops. The paper presents how the research process is proceeding in a dialogue with researchers, representatives of case companies, consumers and other stakeholders and provides results on important CSR issues related to the case food products and their supply chains.