Building Trust in Startup Communication : Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation

by Marius Born

Part I: Research Framework -- 1. Introduction -- 2. Literature Review -- 3. Analytical Framework -- Part II: Case Study—The Rise and Fall of the Nikola Corporation -- 4. Case Introduction -- 5. Nikola’s Rise -- 6. The Crisis Episode -- 7. The Hindenburg Report as a Turning Point -- Part Iii: Results, Discussion, And Conclusion -- 8. Findings and Evaluation -- 9. Limitations and Recommendations for Future Studies.

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Year of publication:	2024
Authors:	Born, Marius
Publisher:	2024.: Cham : Springer Nature Switzerland 2024: Cham : Imprint: Springer
Subject:	Storytelling in business \| Argumentation in corporate communication \| Nikola Corporation case study \| Corporate reputation analysis \| Narrative theories \| Persuasive intention transparency \| Nikola Corporation's rise and fall \| Trevor Milton's entrepreneurial story \| Hindenburg report analysis \| Crisis prevention in business \| Financial communication \| Investor relations \| Crisis communication \| Strategic persuasion \| Trust building \| Ethos creation \| Argumentative storytelling \| Story plausibility \| Fact-checking \| Startup \| Startup communication \| Fraud cases \| Short seller attack \| Nikola Corporation \| Trevor Milton \| Hindenburg Research \| Case study \| Öffentlichkeitsarbeit \| Public relations \| Narrative Methode \| Narrative method \| Firmenimage \| Corporate reputation \| Unternehmensgründung \| Business start-up \| Interne Kommunikation \| Internal communication \| Investor Relations \| Vertrauen \| Confidence \| Kommunikation \| Communication \| Krisenmanagement \| Crisis management \| Unternehmenskultur \| Corporate culture

Extent:	1 Online-Ressource (XVIII, 233 p. 66 illus.)
Series:	Springer Business Cases
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Thesis:	Dissertation, Università della Svizzera italiana, 2023
Notes:	Open Access
ISBN:	978-3-031-63284-6 ; 978-3-031-63283-9 ; 978-3-031-63285-3 ; 978-3-031-63286-0
Other identifiers:	10.1007/978-3-031-63284-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015081260