BUILDING TRUST THROUGH COMMITTED EMPLOYEES - The degree of loyalty your customers have toward you typically mirrors the level of commitment and loyalty you have developed among your employees.
| Year of publication: |
2000
|
|---|---|
| Authors: | Larson, John A. ; Sasser, W.Earl |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 3, p. 40-47
|