Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing
| Year of publication: |
2013
|
|---|---|
| Authors: | Coker, Brent ; Nagpal, Anish |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 2, p. 190-206
|