Building upon retailers' absorptive capacity to boost the innovation process during times of emergency
Year of publication: |
2024
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Authors: | Pantano, Eleonora ; Ziliani, Cristina ; Slade, Emma L. ; Ieva, Marco |
Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 107-113
|
Subject: | Absorptive capacity | innovation management | interpretive structural modelling | retailing | Innovationsmanagement | Innovation management | Absorption | Einzelhandel | Retail trade | Innovation | Wissensmanagement | Knowledge management |
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