Bulwark of the company or advocate of stakeholders? : public relations strategies between influencing and consulting
Olaf Hoffjann and Philine Hachmeister
| Year of publication: |
2016
|
|---|---|
| Authors: | Hoffjann, Olaf ; Hachmeister, Philine |
| Published in: |
The management game of communication. - Bingley, UK : Emerald, ISBN 978-1-78635-716-8. - 2016, p. 99-119
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Stakeholder | Unternehmensberatung | Consultancy services | Großbritannien | United Kingdom | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S2398-391420160000001006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011568178