Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Year of publication: |
2013
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Authors: | Guiry, Michael ; Guanajuato, Salyna |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012/13, 4, p. 328-343
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Subject: | medical toursm | brand personality | Bumrungrad International Hospital | patient testimonials | content analysis | medical tourists brand positioning | medical care | healthcare | health toursim | tourism marketing | Krankenhaus | Hospital | Markenimage | Brand image | Markenführung | Brand management | Gesundheitstourismus | Health tourism | Gesundheitsversorgung | Health care | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Gesundheitswesen | Health care system | Patienten | Patients |
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