Bundling and Competition on the Internet - How to make a bundle on the Internet -- Winning aggregation strategies for digital competition
| Year of publication: |
2000
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|---|---|
| Authors: | Bakos, Yannis ; Brynjolfsson, Erik |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 1, p. 63-82
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